Bethru announces founder transition and strategic shift
Bethru has made a significant announcement about changes in its ownership structure and Management Board. At the close of 2023, Rui Bento, one of the company's founders and the visionary behind the eco-friendly cleaning and personal care products, has decided to depart. Rui, the originator and face of the Bethru project, played a crucial role in establishing the startup in Łódź alongside co-founder Thomas Hirsch.
In a heartfelt message, Rui shared the emotional journey of dedicating three years to Bethru, building a distinctive brand, and expanding the product range. Despite facing challenges, the decision to leave was made, leading to the sale of Rui's shares to the second founder, Thomas Hirsch, who is now the main shareholder of Bethru.
Thomas expressed gratitude to Rui for the incredible experience and emphasized the commitment to continue growing the brand with a future-proof product aligned with sustainable development principles. Michał Hertel, CEO of Brandlift and a minority shareholder, shared admiration for Rui's passion and vision.
As Bethru faces the challenges of 2024, including the development of the sales network, the shareholders have made the strategic decision to relocate the company's headquarters from Kleszczów to Łódź. Stay tuned for further updates on Bethru's exciting developments, marking a new chapter in its journey.
